Certificate of Excellence for Insurance and Takaful Agents

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Certificate of Excellence for Malaysian Insurance and Takaful Agents

The Certificate of Excellence is a yearly honor that aims to recognize Malaysian insurance and takaful agents who have consistently gained top-notch reviews from their existing customers as a testament to the quality of service offered and professionalism displayed.

Our Goal

One of iBanding’s core objectives is to empower the Malaysian consumer by providing them with the knowledge and awareness about insurance, as well as offer them the best solutions in all things insurance. We would like to contribute in improving the industry’s level of service by making sure that agents are not only recognized, but awarded for their dedication. This includes offering Malaysians the power to choose only the best insurance and takaful agents who have been rated highly by their clients.

Malaysia’s First Certificate based on Customer Reviews

The Certificate of Excellence is in a class of its own, whereby no other recognition of similar standard and purpose exists in the country today. Unlike Agency Awards that are given out by insurance companies to their own top agents based on sales, the Certificate of Excellence reflect the agents’ true dedication and service quality offered to their customers. Agency awards reward agents for their salesmanship, whereas the Certificate of Excellence is an independent award given out to agents not based on sales figures, but solely based on current and actual customer feedback.

Benefits to the Agents

The Certificate of Excellence is the first of its kind in Malaysia where agents will be awarded for their outstanding professionalism and services to their customers. The award is given based on actual customer online reviews and ratings of their experience in dealing with the agents and it takes into consideration the quality and quantity, as well as recency of the reviews submitted by their customers onto iBanding’s Insurance and Takaful Agent Directory.

This award is a very powerful statement and mark of quality that the certified agents can display everywhere, which can help agents gain the trust and respect of new clients. Agents with the Certificate of Excellence award will receive more favorable response from prospects on and off the iBanding Agent Directory. Researches have shown that:

  • 61% of customers read online reviews before making a purchase decision (https://econsultancy.com)
  • 63% of customers are more likely to make a purchase from a site which has user reviews. (iPerceptions, 2011).
  • 70% of consumers trust opinions posted online. (Nielsen 2015)

And finally, research by Reevo found that reviews produce an average 18% uplift in sales.

Benefits to the Customers

To the customers, the Certificate of Excellence is a symbol of knowledge, professionalism and service quality of the individual agent. This will help strengthen the trust and confidence that the customer has towards their existing agent. As for potential customers, the COE will help them in identifying credible agents among the thousands of agents in the industry.

Best Agents receiving the Certificate of Excellence in 2017 and 2018

In 2017, 23 out of 2,100+ insurance/takaful agents or financial advisors received the Certificate of Excellence. In 2018, only 19 out of 3,500 insurance/takaful received the award. Only 1% of the agents fulfilled the requirements making the Certificate of Excellence a unique tool to differentiate yourself from other agents. Click on the badge to find out who received the Certificate of Excellence.

Certificate of excellent 2018


To be eligible for the Certificate of Excellence, an agent has to be registered on iBanding’s Insurance Agent Directory, and has acquired a minimum amount of reviews with an overall rating of 4 out of 5 star within the year. See requirement in FAQ section.

The digital certificate along with the COE badge will be emailed out to the recipient as and when he meets the minimum requirements of the certification. The COE badge will be placed automatically on their profile on the Agent Directory. This will help the public in identifying the agents who have been recognized for their outstanding service delivery.

Frequently Asked Questions (FAQ)

Who can qualify?

Any registered insurance agent, takaful agent or financial advisor in Malaysia who has signed up on iBanding’s Insurance Agent Directory and fulfills the minimum requirements is eligible to receive the Certificate of Excellence award.

What are the requirements for the Certificate of Excellence?

Any listing that is registered on iBanding’s Insurance Agent Directory and fulfills the following requirements:

  • Must be an individual. Not a company or organization.
  • Must have a completed directory listing
  • Must be a registered insurance agent, takaful agent or financial advisor representative
  • Must have minimum 10 qualified reviews in the last 12 months
  • Maintains an overall iBanding rating of at least 4 out of 5 stars

What are qualified reviews and ratings?

Qualified reviews and ratings are reviews and ratings received from customers that have been checked and approved by the iBanding team for their authenticity. Once an agent has fulfilled the minimum requirements to receive the Certificate of Excellence, our iBanding quality control team will validate their reviews & ratings to ensure that they are valid and from unique and valid. Agents that have rated themselves or attempted fraud are disqualified from receiving Certificate of Excellence and are blacklisted.

How will I know if I am a recipient of Certificate of Excellence in 2019?

Once an agent fulfills the minimum requirement, we will notify him via email along with the digital certificate and COE badge. The recipient will also have the option to order the printed certificate from iBanding, and have a photo opportunity for handing over of the certificate.

What is the best way to earn the Certificate of Excellence?

We encourage all agents to provide best in class service to their customers and continuously review their clients’ need to ensure up-to-date insurance coverage. After each contact with your customers, encourage them to visit your profile on ibanding.my and leave a review for you. This will ensure that you receive continuous feedback from your customers and increases the chance to fulfill the COE requirements.

How will I receive my Certificate of Excellence?

Once you have earned the Certificate of Excellence, you will receive an email from iBanding Support team. iBanding will request further information from you to verify the validity of your listing and your agent/FA license. Once this is done, we will provide you with graphics and online material that you can use to put on your webpage. You will automatically receive a digital badge on your profile picture in the directory.